The purpose of the Grand Traverse Area Hospitality Association:
To develop among all members of the Association and all area citizens, a full appreciation of the tourism and convention business as a significant and vital factor in our economic and social development.
To promote the recreational, vacation, and convention attractions of the Grand Traverse region.
To promote increased travel to the Grand Traverse area.
To work for the improvement of accommodations and services rendered to guests.
Provide scholarship(s) to local student(s) majoring in the hospitality field or who have worked in the field.
To encourage the highest professional standards among association members.
To work toward the solution of mutual problems and encourage discussion of mutual interest.
To join the GTAHA, please submit either application above. Dues can be paid using the PayPal link or mail a check made payable to GTAHA to PO Box 523, Traverse City, MI 49685.